OUR STORY
The #1 Mental Toughness Books In Sports
THE WINNING STATE MISSION SINCE 2002:
TO BRING MENTAL TOUGHNESS TRAINING OUT OF THE DARK AGES AND INTO THE MAINSTREAM.
Success In Progress
We accomplished our first big goal; to bring mental toughness training to the forefront of sports. We advanced how countless athletes and coaches think about mental toughness, but there are still millions more to bring into the future. We think of it as success in progress.
Mental toughness is now "a space." There are many imitators and they all stand on the shoulders of WINNING STATE's breakthroughs and trailblazing books.
The heartbeat of WINNING STATE is teaching every athlete, in every sport, the tactics to handle pressure and believe.
"This book changed my life." ~ Facebook
Pioneering Work
Since 2002, WINNING STATE was first to ask and answer many pioneering questions including these:
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Are confidence and mental toughness the same? No.
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Are physical toughness and mental toughness the same? No.
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Does pounding physical reps reduce nerves and handle pressure? No.
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Are nerves a good thing? Yes!
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Do nerves produce human superpowers? Yes.
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Can everyone handle pressure, or only those with genetic "gifts? Everyone.
- Is BIG-DOG competition self-talk a master skill? Yes.
These breakthroughs, along with many more, have given coaches and athletes a new approach to handling pressure and winning.
The New Approach
Strength training, conditioning, plyos, and sport-specific drills do not help athletes hand pressure, and never will.
The old approach was physical, The new approach is mental.
Athletes learn the tactics to keep their wits under pressure, believe in themselves, and execute.
Face Doubt Head On
We brought the villain out of the closet. Unless athletes face doubt head on, it's the enemy. WINNING STATE books teach athletes the tactics to switch on their BIG-DOG superhero. That's how they believe in themselves and win.
"The best book I've ever read on the mental game." ~ Facebook
Win the Mental Battles
Athletes learn how to win the mental battles between doubting or believing, scattered or focused, and hesitating or executing. They learn the tactics that self-generate mental toughness to perform better in competition than they do in practice.
Athletes Instantly Get It
WINNING STATE books are written by a national champion. Athletes get athletic language and vivid graphics that make the tactics and routines easily accessible. Athletes how to fight back and compete at a higher level.
The #1 Mental Toughness Books in Sports
Since 2002, WINNING STATE has taught tens of thousands of athletes how to handle pressure and believe in themselves. The 16-book WINNING STATE series is trusted by over 350,000 athletes and coaches.
