Show up confident, composed, and resilient — ready to battle for every inch.
Rep BIG-DOG self-talk, elite visualization, and the GO-TIME competition process to compete mentally tough and win.
You're tougher than you think. Become the positive leader who never quits.
WINNING STATE athletes have won at the club, state, and national levels. Now it's your turn to contribute to team wins.
Get the Book
Unleash your BIG-DOG competitive mindset. Bring your best.
Mental Toughness Books for Young Athletes
WINNING STATE is the leader in mental toughness books for young athletes across every sport. Trusted by over 350,000 athletes and coaches, our battle-tested mental toughness training teaches athletes how to compete with confidence, composure, and conviction.
Why train your mental toughness?
What the point of griding physically, if mentally we fall apart under pressure?
WINNING STATE mental toughness training isn’t sports psychology. It’s tactical training that teaches athletes how to stop freezing up, stop second-guessing, and perform their best when everyone’s heart is jumping out of their chest.
Is WINNING STATE mental toughness training for every sport?
Yes. From softball, baseball, football, wrestling, basketball, hockey, volleyball, soccer, lacrosse, golf, swimming, and more, WINNING STATE mental toughness tactics apply to every competitive sport.
Mental toughness is the difference-maker.
Are you ready to compete?
Physical skills are critical — but mental toughness decides who shows up confident, ready to compete, and win. WINNING STATE trains athletes’ mental game so they trust themselves, handle pressure, and compete like they know they can.















