Build competition toughness. It's the next level.
Conquer pressure. Compete. Rep your mental game.
Train tactical confidence. Face doubt and anxiety. You’re tougher than you think.
Show up or crumble — it’s up to you. Let your BIG-DOG out.
Get the Book.
Unleash your BIG-DOG competitive mindset.
Mental Toughness Books for Young Athletes
WINNING STATE is the leader in mental toughness books for young athletes across every sport. Trusted by over 350,000 athletes and coaches, our battle-tested mental toughness training teaches athletes how to compete with confidence, composure, and conviction.
Why train your mental game?
WINNING STATE mental toughness training isn’t sports psychology. It’s tactical training that teaches athletes how to stop freezing up, stop second-guessing, and perform their best when everyone’s heart is jumping out of their chest.
Is WINNING STATE mental toughness training for every sport?
Yes. From softball, baseball, football, wrestling, basketball, hockey, volleyball, soccer, lacrosse, golf, swimming, and more. WINNING STATE mental toughness tactics apply to every competitive sport. Mental toughness is the difference-maker.
Are you ready to compete?
Physical skills are critical — but mental toughness decides who shows up confident, ready to compete. WINNING STATE trains athletes’ mental game so they trust themselves, handle pressure, and play like they know they can.















