TRAIN YOUR MOST POWERFUL WEAPON: YOUR MIND!

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The #1 Mental Toughness Books In Sports

WINNING STATE STRENGTH SPORTS

teaches athletes the mental toughness tactics to nail PRs under pressure. Ages 14+

WHAT THE BOOK IS ABOUT 1/5 

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win under pressure

Only mental toughness tactics turn heart-pounding pressure into an advantage.

ABOUT 2/5 

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crush doubt

Only mental toughness generates the confidence to crush doubt and nail PRs under pressure.

ABOUT 3/5 

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Athletic LANGUAGE

Inside, you'll find athletic language and vivid graphics to immediately add the tactics to your mental game.

ABOUT 4/5 

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shift your thinking

Doing more reps in training will not reduce nerves. Only mental toughness turns nerves into a superpower.

ABOUT 5/5 

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win the battle

The battle is with yourself, not with kilos or your opponent. Win the mental battle with mental toughness. 

WHAT PEOPLE ARE SAYING ABOUT WINNING STATE

FROM FACEBOOK

"This book changed my life."

"The best book I’ve ever read on the mental game."

"This is the book I always talk about."

"Every athlete should read this book."

FROM AMAZON

"A great book for parents and kids alike."
"My son loved the book."
"Coached for 20 years. Great book!"

"Perfect for all levels of athletes."

Since 2002, WINNING STATE has taught tens of thousands of athletes the mental side of competing.

1) Turn Nerves into an Advantage


No amount of physical training will eliminate nervousness. The idea is a myth. Athletes learn the mental toughness tactics to face nerves head on and turn heart-pounding pressure into an advantage.




2) Gain Key Insights


One of the key insights: confidence and mental toughness are not the same. Confidence is a "feeling” that comes and goes. Mental toughness is a gritty attitude that creates nerves of steel to handle pressure and nerves and nail a clutch performance.




3) Learn Brilliant Self-Talk


Athletes get examples of brilliant self-talk to win the battle between hesitating and executing, between doubting and believing. Examples of brilliant self-talk to crush doubt and go for it.




4) Build a Highlight Reel


Athletes learn how to build a highlight reel of their mentally tough success to draw confidence and self-belief from when doubt get testy.




5) “Flip the Switch”


Athletes learn how to “flip the switch” to transition from everyday mode to competition mode, from casual to serious, from scattered to focused, and from doubting to believing. Athletes learn how to flip the swtich to get more out of themselves in daily training sessions and the most out of themselves in a competition.




6) Plus...


Tactics to achieve a LOCKED-IN mental state. Knowledge of what a mental game “is” and what a mental game should “produce.” How to control breathing to settle nerves, increase horsepower, and strengthen focus. How to build a highlight reel of mental toughness success to draw confidence and self-belief from when doubt gets testy. How to construct brilliant self-talk to stop worrying about the outcome and instead to keep the mind grounded in the present focused on executing. And more!





SET MORE PRs IN TRAINING AND IN COMPETITION

A LIFE-CHANGING BOOK

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WINNING STATE teaches athletes to believe in themselves.

4 SAMPLE PAGES of WINNING STATE Strength Sports

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3 AUDIO BOOK SAMPLES of WINNING STATE Strength Sports

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WS Chapter 7 -
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GET THE BOOK

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ATHLETES LEARN HOW TO CONQUER NERVES AND WIN

3 MENTAL TOUGHNESS VIDEOS

NAVY SEAL MENTAL TOUGHNESS PART 1

Navy SEAL recruits are put through specialized training to change the way their brains react to fear and panic to do their job under extreme pressure. 

NAVY SEAL MENTAL TOUGHNESS PART 2

Recruits are sent to mental toughness class to learn how to talk themselves through the overwhelming super fear of drowning to pass the dreaded water competency test.

90% MENTAL

Experts agree that the difference between world class and good is all in the brain. Competing is 90% mental, and it takes mental toughness to succeed under pressure.

*NEW*

Mental toughness Masterclass instruction 

with Steve Knight.

*NEW*

WINNING STATE premium training t-shirts.

ABOUT THE AUTHOR

Steve Knight is a 2x national champion, an Oregon state record holder since 1982, a trailblazer in strength, health, and mental performance since 1974, and a lifelong entrepreneur. Read more about Steve Knight's pioneering work and accomplishments on our About The Author page.

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COMPETE MENTALLY TOUGH