The #1 Mental Toughness Books In Sports
The 7 Next-Level Mental Toughness Skills For Athletes In Competitive Sports
Unleash Your BIG-DOG Toughness
Trusted by Over 350,000 Athletes and Coaches
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Every Athlete
Every athlete - not just the few with special "gifts" - can build the next-level mental toughness skills that conquer pressure and bring home wins.
The Best Book
"The best book we've ever read on the mental game." ~ Facebook
Competitive Mindset
Don't let nerves wreck your game. Get the skills that switch on a BIG-DOG competitive mindset, and switch off negative thoughts, doubt, and hesitation.
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Adrenaline
Adrenaline is magical when you know how to use it. With new mental toughness skills you'll harness the adrenaline and perform like you know you can.
You Gotta Believe
All of your hard physical work will never help you believe in yourself under pressure. You gotta work your mental game to believe under the lights.
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WINNING STATE Mental Toughness Books
Trusted by 350,000 athletes and coaches from every sport. Our tactics aren’t theory; they’re not hype. They’ve been battle-tested over five decades. They’ve won at the club, state, and national levels. They’re one-of-a-kind.
Is WINNING STATE mental toughness training different from sports psychology?
Yes! We don’t teach athletes how to cope with pressure. We teach them how to conquer it.
Athletes step into the bright lights calm, composed, and resilient, hard to rattle — ready to fight for every inch.
Is WINNING STATE mental toughness books for all sports?
Yes! WINNING STATE books are for all sports: softball, baseball, wrestling, basketball, football, hockey, volleyball, soccer, lacrosse, golf, swimming, or any competitive sport. Mental toughness training cannot be ignored.
Physical skills are critical.
Mental toughness wins championships.
Does WINNING STATE mental toughness training work?
Yes! In 2002, we brought mental toughness training to the forefront of sports. We're the company that made mental toughness trainable. And we haven’t stopped innovating.
For the athletes and coaches who are serious about consistently competing at the top of your game, WINNING STATE stands alone.
There’s a reason WINNING STATE is #1: We teach athletes how to conquer pressure, believe in themselves, and win.
We get athletes mentally ready for competition. They stay composed, reset instantly after bonehead mistakes, and battle hard for every inch.
Athletes learn how to let their BIG DOG out.
TEAM DISCOUNTS
$39
-10%
WINSTATE10
$79
-15%
WINSTATE15
$199
-20%
WINSTATE20
Since 2002, WINNING STATE has been the #1 mental toughness books for young athletes in every sport.