We Build Mental Champions — Since 2002
Winning Starts Here
Unleash Your BIG-DOG Toughness
Trusted by Over 350,000 Athletes and Coaches.
In-Season Featured Books
Written by a 2x national champion for athletes in every sport.
The Battle
Every athlete's battle is mental, not physical. You practice hard. You know our job. You want to crush it in games, but your focus slips and your execution falters.
The Weapons
Inside the book are the mental weapons you'll switch on to calm down, believe in yourself, and perform your best.
WINNING STATE Mental Toughness Books
Trusted by 350,000 athletes and coaches from every sport. Our tactics aren’t theory; they’re not hype. They’ve been battle-tested over five decades. They’ve won at the club, state, and national levels. They’re one-of-a-kind.
Is WINNING STATE mental toughness training different from sports psychology?
Yes! We don’t teach athletes how to cope with pressure. We teach them how to conquer it.
Athletes step into the bright lights calm, composed, and resilient, hard to rattle — ready to fight for every inch.
Is WINNING STATE mental toughness books for all sports?
Yes! WINNING STATE books are for all sports: softball, baseball, wrestling, basketball, football, hockey, volleyball, soccer, lacrosse, golf, swimming, or any competitive sport. Mental toughness training cannot be ignored.
Physical skills are critical.
Mental toughness wins championships.
Does WINNING STATE mental toughness training work?
Yes! In 2002, we brought mental toughness training to the forefront of sports. We're the company that made mental toughness trainable. And we haven’t stopped innovating.
For the athletes and coaches who are serious about consistently competing at the top of your game, WINNING STATE stands alone.
There’s a reason WINNING STATE is #1: We teach athletes how to conquer pressure, believe in themselves, and win.
We get athletes mentally ready for competition. They stay composed, reset instantly after bonehead mistakes, and battle hard for every inch.
Athletes learn how to let their BIG DOG out.
TEAM DISCOUNTS
$39
-10%
WINSTATE10
$79
-15%
WINSTATE15
$199
-20%
WINSTATE20
Since 2002, WINNING STATE has been the #1 mental toughness books for young athletes in every sport.