The #1 Mental Toughness Books In Sports
BELIEVE
Join the Select Group of Mentally Tough Athletes Who Conquer Pressure, Believe in Themselves, and Win.
Trusted by Over 350,000 Athletes and Coaches
Featured In-Season Books
Written by a 2x national champion for athletes ready to dig in and take their mental game to the next level.
We Pound Mental Reps Too
"We still pound physical reps, but we realized they don't help us conquer nerves. This book gave us the roadmap to get serious about our mental game. Now we pound mental reps too." ~ Coach Blankenship | Softball
Now She's Mentally Prepared
"She knew the battle was in her head, but she didn't know how to prepare for it. Now she does. She's more focused than ever and her execution is next level. This book has been big." ~ Jenny Armstrong | Volleyball Mom
His New Mindset
"This book has great takeaways. Now our son has a stronger competitive mindset. He believes in himself more and looks forward to games. He's having more fun!" ~ Joe Sartore | Baseball Dad
Does WINNING STATE mental toughness training work?
Yes! We're the company that made mental toughness trainable. IN 2002, we busted the ridiculous myth that "Some have it, some don't." We haven’t stopped innovating.
WINNING STATE stands alone for athletes and coaches who want to compete at the top of your game,
We teach more than pep-talks. We get athletes mentally ready for competition. WINNING STATE athletes stay composed, instantly reset after making bonehead mistakes, and then battle hard for every inch.
Our athletes learn how to let their BIG DOG out.
Tactics, not Hype
WINNING STATE mental toughness books are trusted by 350,000 athletes and coaches from every sport. Our tactics aren’t theory; they’re not hype. Battle-tested over five decades our athletes have won at the club, state, and national levels. They’re one-of-a-kind.
Is WINNING STATE mental toughness training different from sports psychology?
Yes! We don’t teach athletes how to cope with pressure. We teach them how to conquer it.
Athletes step into the bright lights calm, composed, and resilient, hard to rattle — ready to fight for every inch.
Is WINNING STATE mental toughness books for all sports?
Yes! WINNING STATE books are for all sports: softball, baseball, wrestling, basketball, football, hockey, volleyball, soccer, lacrosse, golf, swimming, or any competitive sport. Mental toughness training cannot be ignored.
Physical skills are critical.
Mental toughness wins championships.
TEAM DISCOUNTS
$39
-10%
WINSTATE10
$79
-15%
WINSTATE15
$199
-20%
WINSTATE20
Since 2002, WINNING STATE has been the #1 mental toughness books for young athletes in every sport.